Billboard Inspires Questions, Conversation

As a part of our new campaign, a bright pink billboard on I-95N is getting drivers’ attention. “Too Jewish? Challenge Your Assumptions,” it reads, along with a website, toojewish.info. The campaign, which grew out of a comment we often hear from parents who have not considered sending their kids to our school, asks people to rethink their attitudes about Judaism in general and Jewish day school in particular.

East Side Monthly magazine interviewed Head of School Adam Tilove and ran an article entitled, “What Does it Mean to Be ‘Too Jewish’?

Mr. Tilove was also interviewed by ABC6 News about the intentions behind the billboard and the community reaction to it.

The Jewish Voice featured us on their front page at the beginning of November.

To capitalize on the high interest in the billboard and continue the conversation, the school is hosting a Community Conversation on November 19th at the Brown RISD Hillel at 7:00pm.