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Genius Hour… when passions come alive

Fifth grader Ella Sinel won the SEEDlings student design challenge at StyleWeek Northeast this fall! In fact, the idea to open up the event to youngsters came from Ella. According to founder and CEO, Rosanna Ortiz, Ella “was very persistent in getting a hold of me because she wanted me to look at her sketches because she wanted to be a StyleWeek designer,” Ortiz said. “It was funny because this little girl was emailing every email address for me she could find. At first, I thought it was a joke.”

Ella’s passion for fashion designing was encouraged last year by fourth grade teacher, Melynda Silva, during Genius Hour — a year-long project that allows students to identify and pursue a personal passion.

Read more in the Voice and Herald below: